Privacy Policy

Effective Date: October 17, 2025

‍Who we are. EXPRESS APPLIANCE (“Company,” “we,” “our,” “us”) operates this informational website for residential and commercial appliance repair services in Florida.

How to contact us. Email: INFO@express-appliance.com

‍Information We Collect
You provide: name, phone, and message via our contact form.
Automatic data: basic technical data from your browser or device (IP address, pages viewed, timestamps).
Cookies and similar tech: necessary site cookies; optional analytics and advertising technologies (see Cookies Policy).

‍How We Use Information
‍Respond to inquiries and provide customer service.
Operate, secure, maintain, and improve the site.
Measure site performance and marketing effectiveness.
Comply with applicable law and enforce our Terms of Use.

‍Sources and Sharing
‍We collect data directly from you and from your device when you use the site.
We share data with service providers that help us run the site and analytics/advertising tools.
We do not sell or rent personal information.

‍Analytics, Ads, and Call Tracking
‍We may use Google Analytics (GA4) to understand site usage.
We may use advertising pixels (e.g., Google Ads, Meta) to measure campaigns.
We may use call-tracking services to attribute incoming calls.
These tools may set cookies or read device identifiers. See Cookies Policy for controls.

‍SMS Privacy Policy (Text Messaging Program)
‍We may use your phone number to send you SMS text messages, including appointment reminders, service updates, customer support communications, promotional offers, and other marketing messages.

‍How We Collect Phone Numbers
‍We collect phone numbers only when you voluntarily provide them—for example, through:
Website contact forms
Service scheduling forms
Opt-in checkboxes
Keyword/text-to-join campaigns
In-person or phone confirmations

No SMS messages are sent without your express consent, as required under Mailchimp, TCPA, and applicable state laws.

‍How We Use SMS Information
‍Your phone number is used solely to:
Send transactional and customer service messages
Send promotional or marketing messages (only with opt-in)
Maintain records of communicationImprove customer experience and service quality
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We do not share, sell, or rent SMS consent or phone numbers to third parties for marketing.

‍Opt-Out Instructions

‍You may opt out of SMS messages at any time by replying:
‍STOP — to stop receiving messages
‍HELP — for assistance

Your opt-out request is processed immediately, but you may receive a confirmation message.
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‍Message Frequency and Rates
‍Message frequency varies.
Message and data rates may apply depending on your mobile carrier.
Carriers are not liable for delayed or undelivered messages.

‍SMS Data Security
‍We use reasonable safeguards to protect SMS-related data.
Phone numbers and message logs are kept confidential and used only for the purposes described above.
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‍Updating Your SMS Preferences
‍To change your SMS preferences or request deletion of your phone number, email us at:
INFO@express-appliance.com

‍Data Retention
‍Contact form submissions are generally retained for 30 days, unless a longer period is required for legal, security, or operational reasons.

‍Children
‍The site is not directed to children under 13, and we do not knowingly collect their personal information.

‍Security
‍We use reasonable administrative, technical, and physical safeguards. No method of transmission or storage is fully secure.

‍Your Choices
‍You can choose not to submit the contact form.
You can manage cookies in your browser and, where provided, via our consent tools.
Marketing preference tools from Google/Meta may also apply to you.

‍“Do Not Track” and Global Privacy Control
‍We do not respond to browser “Do Not Track” signals.
Where legally required, we honor valid Global Privacy Control signals for applicable jurisdictions.

‍State-Specific Rights
‍If U.S. state privacy laws grant you rights (e.g., access or deletion) and they apply to us, email INFO@express-appliance.com with your request.
We will verify and respond as required by law.

‍International Visitors
‍This site targets U.S. residents. If you visit from outside the U.S., you consent to processing in the U.S.

‍Changes
‍We may update this Policy. The “Effective Date” shows the latest version. Material changes will be posted on this page.